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• Families with high-carbon footprints consume two to three times more sweets and alcohol than those with low footprints
• Study by experts in 91ֱ�� and Kyoto, Japan, found meat consumption explained less than 10 per cent of difference in carbon footprints
• Researchers recommend carbon taxes on sweets and alcohol

Families with higher carbon footprints are likely to consume more confectionary, alcohol and restaurant food, according to a new study .

Considering the spectrum of traditional to urban lifestyles across Japan, researchers at the University of 91ֱ�� and the Research Institute for Humanity and Nature in Kyoto, Japan, analysed the carbon footprints of the diets of 60,000 households across Japan’s 47 regions. Using a life-cycle approach which details food supply chains around the country, they found that meat consumption was relatively constant per household – but carbon footprints were not.

The study shows that meat consumption could explain less than 10 per cent of the difference seen in carbon footprints between Japanese families. Instead, households with higher carbon footprints tended to consume more food from restaurants, as well as more vegetables and fish. However, it was the level of consumption of sweets and alcohol – two to three times higher than families with low carbon footprints – that really stood out.

All countries are facing challenges in how to shift diets to be healthier and more sustainable. This evidence from Japan demonstrates that research can help us to identify what to focus on. The same patterns of dietary change in terms of sugar, alcohol and dining out need to be considered in the UK, Australia, the US and Europe.

Dr Christian Reynolds

Institute of Sustainable Food at the University of 91ֱ��

“All countries are facing challenges in how to shift diets to be healthier and more sustainable. This evidence from Japan demonstrates that research can help us to identify what to focus on. The same patterns of dietary change in terms of sugar, alcohol and dining out need to be considered in the UK, Australia, the US and Europe.”

Meat has earned a reputation as an environmentally damaging food, with beef production emitting 20 times more greenhouse gases than bean production for the same amount of protein. 

However, the researchers caution against a one-size-fits-all policy after finding that the consumption of sweets, alcohol and restaurant food adds to families’ footprints in a larger capacity than other items. Eating out was found to contribute on average 770 kg of greenhouse gases per year for those households with a higher footprint, whereas meat contributed just 280kg.

Associate Professor Keiichiro Kanemoto of the Research Institute for Humanity and Nature, Kyoto, Japan – who led the research – said: "If we think of a carbon tax, it might be wiser to target sweets and alcohol if we want a progressive system.

“If we are serious about reducing our carbon footprints, then our diets must change. Our findings suggest that high carbon footprints are not only a problem for a small number of meat lovers in Japan. It might be better to target less nutritious foods that are excessively consumed in some populations.”

Kanemoto does, however, recommend eating less meat to reduce a household’s environmental impact. “Meat is a high carbon footprint food. Replacing red meat consumption with white meat and vegetables will lower a family’s carbon footprint,” he said.

Japan’s population is one of the oldest in the world, a trend that many industrial countries are following. This suggests that successful policies for dietary change and energy efficiency in Japan could act as models for many countries in the coming decades. The Japanese also have a relatively healthy diet, which is frequently attributed to them having the world’s longest lifespan by country.

Dr Christian Reynolds from the Institute of Sustainable Food at the University of 91ֱ��, one of the study’s co-authors, said: “Due to wealth, culture, and farming practices, different regions in a country consume food differently. Japan alone has some prefectures with more than 10 million people and others with fewer than one million. These regional and income differences in food consumption are also found in the UK, Europe, Australia and the US.

“All countries are facing challenges in how to shift diets to be healthier and more sustainable. This evidence from Japan demonstrates that research can help us to identify what to focus on. The same patterns of dietary change in terms of sugar, alcohol and dining out need to be considered in the UK, Australia, the US and Europe.”

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Institute for Sustainable Food

The Institute for Sustainable Food at the University of 91ֱ�� brings together multidisciplinary expertise and world-class research facilities to help achieve food security and protect the natural resources we all depend on.

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With almost 29,000 of the brightest students from over 140 countries, learning alongside over 1,200 of the best academics from across the globe, the University of 91ֱ�� is one of the world’s leading universities.

A member of the UK’s prestigious Russell Group of leading research-led institutions, 91ֱ�� offers world-class teaching and research excellence across a wide range of disciplines.

Unified by the power of discovery and understanding, staff and students at the university are committed to finding new ways to transform the world we live in.

91ֱ�� is the only university to feature in The Sunday Times 100 Best Not-For-Profit Organisations to Work For 2018 and for the last eight years has been ranked in the top five UK universities for Student Satisfaction by Times Higher Education.

91ֱ�� has six Nobel Prize winners among former staff and students and its alumni go on to hold positions of great responsibility and influence all over the world, making significant contributions in their chosen fields.

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