@inproceedings{inproceedings, title  = {{Satisfying Your Preference For Social Change: Conceptualising Brand Socio-Political Function (BSF) And Its Role In Consumer-Brand Relationships}},

 url = {{}},

 year = {{2022}},

 month = {{7}},

 author = {{Junan H and Eva K and Monkhouse L and Fraser M}},

 journal = {{https://virtual.oxfordabstracts.com/#/event/2789/submission/56}},

 note = {{Accessed on 2024/12/22}}}