@article{article, title  = {{Shaping social media analytics in the pursuit of organisational agility : a real options theory perspective}},

 publisher = {{Elsevier}},

 url = {{https://eprints.whiterose.ac.uk/176870/ }},

 year = {{2021}},

 month = {{8}},

 author = {{Zhang M and Wang Y and Olya H}},

 doi = {{10.1016/j.tourman.2021.104415}},

 volume = {{88}},

 journal = {{Tourism Management}},

 note = {{Accessed on 2024/12/22}}}