TY  - JOUR

T1  - The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities

JO  - Industrial Marketing Management

PY  - 2016/04/14

AU  - Wang Y

AU  - Hsiao S-H

AU  - Yang Z

AU  - Hajli N

ED  - 

DO  - DOI: 10.1016/j.indmarman.2015.12.008

VL  - 54

SP  - 56

EP  - 70

Y2  - 2024/12/22

ER  -