TY - JOUR T1 - Consumers' allocation of cognitive resources in web-based search: an exploratory study. JO - International Journal of Electronic Business PY - 2007/01/01 AU - Trifts VJ AU - Toms EG ED - DO - DOI: 10.1504/IJEB.2007.016471 VL - 5 SP - 561 EP - 575 Y2 - 2024/10/19 ER -