TY  - JOUR

T1  - Marketing agility in underdog entrepreneurship: A qualitative assessment in post-conflict Sub-Saharan African context

JO  - Journal of Business Research

UR  - http://dx.doi.org/10.1016/j.jbusres.2023.114488

PY  - 2024/02/01

AU  - Arslan A

AU  - Kamara S

AU  - Tian AY

AU  - Rodgers P

AU  - Kontkanen M

ED  - 

DO  - DOI: 10.1016/j.jbusres.2023.114488

PB  - Elsevier BV

VL  - 173

SP  - 114488

EP  - 114488

Y2  - 2024/12/22

ER  -