TY - CONF T1 - iServe: A serious game for servitization JO - 2014 International Conference on Interactive Mobile Communication Technologies and Learning (IMCL2014) PY - 2014/11/01 AU - Petridis P AU - Uren V AU - Baines T AU - Lameras P AU - Pisithpunth C AU - Shi VG ED - DO - DOI: 10.1109/imctl.2014.7011139 PB - IEEE Y2 - 2024/12/22 ER -