TY - CHAP T1 - Getting Creative with Sustainability Communication in the Beauty Industry: Exploring On-pack Practices and Consumers鈥� Perceptions T2 - Creativity and Marketing: The Fuel for Success PY - 2021/08/02 AU - Alevizou P ED - DO - DOI: 10.1108/978-1-80071-330-720211004 PB - Emerald Publishing Limited SN - 9781800713314 SP - 51 EP - 66 Y2 - 2025/04/11 ER -