TY  - CHAP

T1  - Getting Creative with Sustainability Communication in the Beauty Industry: Exploring On-pack Practices and Consumers’ Perceptions

T2  - Creativity and Marketing: The Fuel for Success

PY  - 2021/08/02

AU  - Alevizou P

ED  - 

DO  - DOI: 10.1108/978-1-80071-330-720211004

PB  - Emerald Publishing Limited

SN  - 9781800713314

SP  - 51

EP  - 66

Y2  - 2024/12/22

ER  -