TY  - JOUR

T1  - Marketing in SMEs: a “4Ps” self-branding model

JO  - International Journal of Entrepreneurial Behavior & Research

UR  - http://eprints.whiterose.ac.uk/102227/

PY  - 2016/03/07

AU  - Resnick SM

AU  - Cheng R

AU  - Simpson M

AU  - Lourenço F

ED  - 

DO  - DOI: 10.1108/IJEBR-07-2014-0139

VL  - 22

IS  - 1

SP  - 155

EP  - 174

Y2  - 2024/12/22

ER  -