TY  - JOUR

T1  - The Core Value Compass: visually evaluating the goodness of brands that do good

JO  - Journal of Brand Management

UR  - http://dx.doi.org/10.1057/s41262-017-0074-0

PY  - 2017/09/11

AU  - Yoganathan V

AU  - McLeay F

AU  - Osburg V-S

AU  - Hart D

ED  - 

DO  - DOI: 10.1057/s41262-017-0074-0

PB  - Springer Science and Business Media LLC

VL  - 25

IS  - 1

SP  - 68

EP  - 83

Y2  - 2025/03/11

ER  -