@article{article, title  = {{The Core Value Compass: visually evaluating the goodness of brands that do good}},

 publisher = {{Springer Science and Business Media LLC}},

 url = {{http://dx.doi.org/10.1057/s41262-017-0074-0 }},

 year = {{2017}},

 month = {{9}},

 author = {{Yoganathan V and McLeay F and Osburg V-S and Hart D}},

 doi = {{10.1057/s41262-017-0074-0}},

 volume = {{25}},

 journal = {{Journal of Brand Management}},

 issue = {{1}},

 pages = {{68-83}},

 note = {{Accessed on 2024/12/22}}}