TY - JOUR T1 - “When an ounce is worth a pound”: alpha, beta and gamma change in health promotion initiatives JO - Journal of the Institute of Health Education PY - 1991/01/02 AU - Norman P AU - Davids K AU - Smith L ED - DO - DOI: 10.1080/03073289.1991.10805734 PB - Informa UK Limited VL - 29 IS - 1 SP - 27 EP - 31 Y2 - 2024/12/22 ER -