@article{article, title  = {{“When an ounce is worth a pound”: alpha, beta and gamma change in health promotion initiatives}},

 publisher = {{Informa UK Limited}},

 url = {{}},

 year = {{1991}},

 month = {{1}},

 author = {{Norman P and Davids K and Smith L}},

 doi = {{10.1080/03073289.1991.10805734}},

 volume = {{29}},

 journal = {{Journal of the Institute of Health Education}},

 issue = {{1}},

 pages = {{27-31}},

 note = {{Accessed on 2024/12/22}}}