@article{article, title = {{Metaverse marketing: how the metaverse will shape the future of consumer research and practice}}, publisher = {{Wiley}}, url = {{}}, year = {{2022}}, month = {{12}}, author = {{Dwivedi YK and Hughes L and Wang Y and Alalwan AA and Ahn SJG and Balakrishnan J and Barta S and Belk R and Buhalis D and Dutot V and Felix R et al}}, doi = {{10.1002/mar.21767}}, journal = {{Psychology & Marketing}}, note = {{Accessed on 2024/12/22}}}