TY  - JOUR

T1  - The Impact of Negative Publicity on Celebrity Ad Endorsements

JO  - Psychology and Marketing

PY  - 2010/09/01

AU  - Thwaites D

AU  - Lowe B

AU  - Monkhouse LL

AU  - Barnes BR

ED  - 

DO  - DOI: 10.1002/mar.20552

VL  - 29

IS  - 9

SP  - 663

EP  - 673

Y2  - 2024/12/22

ER  -