@article{article, title  = {{The Impact of Negative Publicity on Celebrity Ad Endorsements}},

 url = {{}},

 year = {{2010}},

 month = {{9}},

 author = {{Thwaites D and Lowe B and Monkhouse LL and Barnes BR}},

 doi = {{10.1002/mar.20552}},

 volume = {{29}},

 journal = {{Psychology and Marketing}},

 issue = {{9}},

 pages = {{663-673}},

 note = {{Accessed on 2024/12/22}}}