@inproceedings{inproceedings, title  = {{But who is looking? Decoding on-pack sustainability claims in Greece, UK, France and Sweden}},

 url = {{}},

 year = {{-0001}},

 month = {{11}},

 author = {{Alevizou PJA and Oates CJ and McDonald S and Henninger CE}},

 journal = {{Proceedings of the  Academy of Marketing 50th Annual Conference}},

 note = {{Accessed on 2024/12/22}}}