@article{article, title = {{The importance of context in understanding football fans鈥� reactions to corporate stadia naming rights sponsorships}}, publisher = {{Emerald}}, url = {{https://eprints.whiterose.ac.uk/163069/ }}, year = {{2020}}, month = {{3}}, author = {{Gillooly L and Medway D and Warnaby G and Grimes T}}, doi = {{10.1108/ejm-03-2018-0174}}, volume = {{54}}, journal = {{European Journal of Marketing}}, issue = {{7}}, pages = {{1501-1522}}, note = {{Accessed on 2025/05/14}}}