@misc{misc, title  = {{Marketing Planning Principles into Practice20051Marian Burk Wood. Marketing Planning Principles into Practice. Harlow: FT Prentice Hall, Pearson Education Ltd 2004. , ISBN: 0‐273‐68679‐8}},

 publisher = {{Emerald}},

 url = {{}},

 year = {{2005}},

 month = {{3}},

 author = {{Simpson M}},

 doi = {{10.1108/14626000510579699}},

 volume = {{12}},

 journal = {{Journal of Small Business and Enterprise Development}},

 issue = {{1}},

 pages = {{137-138}},

 note = {{Accessed on 2024/12/22}}}