TY - JOUR T1 - The repertory grid technique as a customer insight method JO - Research Technology Management PY - 2014/01/01 AU - Baxter DI AU - Goffin K AU - Szwejczewski M ED - DO - DOI: 10.5437/08956308X5704229 VL - 57 IS - 4 SP - 35 EP - 42 Y2 - 2024/12/22 ER -