TY  - JOUR

T1  - The role and relevance of marketing in SMEs: towards a new model

JO  - Journal of Small Business and Enterprise Development

PY  - 2002/01/01

AU  - Simpson M

AU  - Taylor N

ED  - 

DO  - DOI: 10.1108/14626000210450559

PB  - Emerald

VL  - 9

IS  - 4

SP  - 370

EP  - 382

Y2  - 2024/12/22

ER  -