TY  - JOUR

T1  - Branding in the digital age : a '2020' vision for brand management

JO  - Internet Research

UR  - https://eprints.whiterose.ac.uk/id/eprint/159795

PY  - 2020/04/28

AU  - Yoganathan V

AU  - Roper S

AU  - McLeay F

AU  - Machado JC

ED  - 

DO  - DOI: 10.1108/INTR-02-2020-555

PB  - Emerald

VL  - 30

IS  - 1

SP  - 19

EP  - 22

Y2  - 2024/12/22

ER  -