@article{article, title  = {{Branding in the digital age : a '2020' vision for brand management}},

 publisher = {{Emerald}},

 url = {{https://eprints.whiterose.ac.uk/id/eprint/159795 }},

 year = {{2020}},

 month = {{4}},

 author = {{Yoganathan V and Roper S and McLeay F and Machado JC}},

 doi = {{10.1108/INTR-02-2020-555}},

 volume = {{30}},

 journal = {{Internet Research}},

 issue = {{1}},

 pages = {{19-22}},

 note = {{Accessed on 2024/12/22}}}