TY  - JOUR

T1  - Marketing in SMEs: A ‘4Ps’ self-branding model

JO  - International Journal of Entrepreneurial Behaviour and Research

PY  - 2016/01/01

AU  - Resnick SM

AU  - Cheng R

AU  - Simpson M

AU  - Lourenco F

ED  - 

PB  - Emerald Group Publishing Limited

VL  - 22

IS  - 1

SP  - 1

EP  - 22

Y2  - 2024/12/22

ER  -