@article{article, title = {{Data as asset? The measurement, governance, and valuation of digital personal data by Big Tech}}, publisher = {{SAGE Publications}}, url = {{http://dx.doi.org/10.1177/20539517211017308 }}, year = {{2021}}, month = {{5}}, author = {{Birch K and Cochrane DT and Ward C}}, doi = {{10.1177/20539517211017308}}, volume = {{8}}, journal = {{Big Data & Society}}, issue = {{1}}, pages = {{205395172110173-205395172110173}}, note = {{Accessed on 2025/01/07}}}