TY  - JOUR

T1  - How does product-celebrity congruence and content sponsorship affect perceived altruism among consumers? Evidence from factorial experiments

JO  - Resources, Conservation and Recycling

PY  - 2022/03/01

AU  - Li S

AU  - Xiong M

AU  - Wang Y

AU  - Zhang M

ED  - 

DO  - DOI: 10.1016/j.resconrec.2021.106062

PB  - Elsevier BV

VL  - 178

SP  - 106062

EP  - 106062

Y2  - 2024/12/22

ER  -