@article{article, title = {{Different roles, different strokes: Disseminating e鈥怶OM in industrial Internet platform through multi鈥恆ctor value co鈥恈reation}}, publisher = {{Wiley}}, url = {{http://dx.doi.org/10.1002/mar.22128 }}, year = {{2024}}, month = {{10}}, author = {{Liu Y and Zhu X and Zhang M and Fu J and Yan C and Wang Y and Zhai Y}}, doi = {{10.1002/mar.22128}}, journal = {{Psychology & Marketing}}, note = {{Accessed on 2025/05/10}}}