TY  - JOUR

T1  - Customer analytics and new product performance: the role of contingencies

JO  - Technological Forecasting and Social Change

UR  - https://eprints.whiterose.ac.uk/id/eprint/208191

PY  - 2024/04/01

AU  - Ozdemir S

AU  - Wang Y

AU  - Gupta S

AU  - Sena V

AU  - Zhang S

AU  - Zhang M

ED  - 

PB  - Elsevier

Y2  - 2024/12/22

ER  -