TY  - JOUR

T1  - Developing BTB relationships through direct marketing: Customers' perceptions

JO  - Direct Marketing

PY  - 2009/01/01

AU  - Reis R

AU  - Oates C

AU  - McGuinness M

AU  - Elliott D

ED  - 

DO  - DOI: 10.1108/17505930910985143

VL  - 3

IS  - 3

SP  - 203

EP  - 221

Y2  - 2024/12/22

ER  -