TY  - JOUR

T1  - Viral marketing: influencer marketing pivots in tourism – a case study of meme influencer instigated travel interest surge

JO  - Current Issues in Tourism

UR  - http://dx.doi.org/10.1080/13683500.2021.1910214

PY  - 2021/04/06

AU  - Zhang T

AU  - Huang X

ED  - 

DO  - DOI: 10.1080/13683500.2021.1910214

PB  - Informa UK Limited

VL  - 25

IS  - 4

SP  - 508

EP  - 515

Y2  - 2024/12/22

ER  -