@article{article, title = {{Brand community, loyalty and promise in myfootballclub.co.uk}}, publisher = {{Emerald}}, url = {{}}, year = {{2016}}, month = {{5}}, author = {{Guimares G and Stride CB and O'Reilly D}}, doi = {{10.1108/SBM-09-2012-0039}}, volume = {{6}}, journal = {{Sport, Business and Management: An International Journal}}, issue = {{2}}, pages = {{137-157}}, note = {{Accessed on 2025/04/17}}}