TY  - JOUR

T1  - Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures

JO  - International Marketing Review

PY  - 2022/03/31

AU  - Shah Z

AU  - Olya H

AU  - Monkhouse LL

ED  - 

DO  - DOI: 10.1108/imr-08-2021-0261

PB  - Emerald

Y2  - 2024/12/22

ER  -