Miss Yuhan Jiang

BA (Hons.), MSc

Management School

Doctoral Researcher

yjiang154@sheffield.ac.uk
91Ö±²¥ University Management School

Full contact details

Miss Yuhan Jiang
Management School
91Ö±²¥ University Management School
Conduit Road
91Ö±²¥
S10 1FL
Profile

Yuhan is a PhD student/doctoral researcher in the research group of Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT) at 91Ö±²¥ University Management School. She began researching in October 2022, under the supervision of Dr Lien Le Monkhouse and Dr Yichuan Wang. Her research concentrates on marketing and emerging digital technologies.

Qualifications
  • BA Business Administration (International Accounting), China
  • MSc Economics, University of Edinburgh
Research interests

Yuhan is an interdisciplinary researcher, whose interests relate to marketing and emerging digital technologies. She is particularly interested in sharing economy, generative AI and blockchain technology.

Teaching activities
  • MGT6180 Contemporary Marketing Practice
  • MGT3006 Digital Marketing
  • MGT233 Essentials of Marketing
  • MGT6250 Marketing Research
Professional activities and memberships

Yuhan holds Association of Chartered Certified Accountants (ACCA) membership.

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