Dr Yajie Chen
Management School
Teaching Associate
Full contact details
Management School
D037
91Ö±²¥ University Management School
Conduit Road
91Ö±²¥
S10 1FL
- Profile
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Dr Yajie Chen is a Teaching Associate in Marketing and Cultural Creative Industries (MCCI) at SUMS. He began his teaching journey in 2019 as a doctoral researcher at the Management School. Since then, Dr Yajie Chen has contributed to the delivery of lectures, tutorials, and seminars across a wide range of modules in marketing and cultural creative industries, supporting the learning of undergraduate, postgraduate, and MBA students.
Dr Yajie Chen gained his PhD from the University of 91Ö±²¥ Management School. He developed deep research interests in digital marketing, consumer behaviour and psychology, and digital CCI practices.
- Qualifications
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- PhD - University of 91Ö±²¥
- MSc Creative and Cultural Industries Management - University of 91Ö±²¥
- Research interests
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- Digital marketing
- Consumer behaviour and psychology
- Cultural consumptions
- Research group
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Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT)