Dr Shilpa Taneja
PhD
Management School
Lecturer in Marketing
+44 114 222 7431
Full contact details
Management School
91Ö±²¥ University Management School
Conduit Road
91Ö±²¥
S10 1FL
- Profile
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Dr Shilpa Taneja has over 8 years of broad experience in academia, specializing in the dynamic domain of marketing. Throughout her academic tenure, she has cultivated a versatile skill set, excelling in lecturing, mentorship, supervision, and the art of scientific research writing. Her expertise extends to advanced research methodologies, establishing a strong foundation in analytical prowess. Dr Taneja's passion lies in exploring the intersections of sustainability, digitalization, branding, strategy, and the evolving landscape of digital platforms.
Her scholarly work has been published in prestigious international journals, including the Journal of Retailing and Consumer Services, Business Strategy and the Environment, and IEEE Transactions on Engineering Management, to name a few.
- Research interests
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- Sustainable marketing
- Sustainable consumer behavior
- Branding
- Digitalization
- Digital platforms
- Sustainable business strategies
Dr Taneja's passion lies in exploring the convergence of sustainability, digitalization, branding, strategy, and the evolving landscape of digital platforms. Along with having broad research experience, the areas of consumer well-being, sustainable marketing approaches, business strategies, FinTech, and the nuanced dynamics of behavioral operations capture her research interest more accurately.Going forward, she is passionate about exploring how marketing can make people’s lives better. Her scholarly work has been published in prestigious international journals with notable impact factors. She actively contributes to the scholarly community as a revered reviewer and international board member for several esteemed international journals and conferences, fortifying the standards of academic excellence.
- Publications
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Journal articles
- . Journal of Cleaner Production, 142659-142659.
- . Heliyon, 10(10), e31579-e31579.
- . IEEE Transactions on Engineering Management, 1-39.
- . IEEE Transactions on Engineering Management, 1-13.
- . International Journal of Strategic Property Management, 27(5), 317-331.
- . Business Strategy and the Environment, 31(7), 2820-2838.
- . International Journal of Agile Systems and Management, 14(4), 543-543.
- . International Journal of Sustainable Development and Planning, 16(4), 791-800.
- . Journal of Retailing and Consumer Services, 59, 102418-102418.
- . Business Strategy and the Environment.
- . Arab Gulf Journal of Scientific Research.
- . Journal of Cleaner Production, 142659-142659.
- Research group
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- Marketing and Creative & Cultural Industries (MCCI)
- Teaching interests
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Dr Taneja has gained valuable experience teaching students in diverse areas, including marketing, general management, and financial services marketing. In her teaching, by using a combination of lecturing and other methods such as case studies, role play, simulation, flip classroom, projects, design challenges, guest speakers, and so on based on the different topics to be taught, she strives to ensure an inclusive classroom environment for all types of learners. She always aims to adopt innovative and interactive teaching methods and strategies in her class to prompt students to participate freely.
She has supervised 30 postgraduate student projects and mentored 40 students during her academic tenure.