91Ö±²¥

Dr. Chenyue Qi is a Lecturer in Marketing at 91Ö±²¥ University Management School, University of 91Ö±²¥. She holds a PhD in Management from Trinity college Dublin.

Chenyue’s research interests lie at the intersection of digital marketing and strategic marketing management. She has a particular interest in social media marketing, new product development, open innovation, and sustainability. Her research has been published in ABS journals, including Journal of Business Research, European Journal of Marketing, Journal of Consumer Behaviour, and Journal of Consumer Affairs. Her work has also been presented at leading conferences, including the European Marketing Academy (EMAC), the European Academy of Management (EURAM), the Global Marketing Conference (GMC), the World Open Innovation Conference (WOIC), and the Irish Academy of Management (IAM).