Clive Humby OBE, Visiting Professor in the Department of Computer Science and the Information School at the University of 91Ö±²¥, has been honoured with the 2024 Don Schultz Award for Innovation in Integrated Marketing Communications (IMC) by The Medill School of Journalism.
Humby is recognised for ground-breaking contributions to consumer data and business processes, including his co-authorship of 'Scoring Points,' a widely adopted text in academic institutions globally. He expressed his gratitude stating, 'I'm deeply honoured to receive this recognition. Applying IMC principles has been a hallmark of my career.'
The Don Schultz Award, which is named in honour of the late Don Schultz, a distinguished professor who played a pivotal role in establishing the field of Integrated Marketing Communications (IMC), acknowledges Humby's global impact on the field.