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), written by internationally recognised beer writer Pete Brown, found that the 91ֱ�� City Region has a booming beer trade of 57 breweries, 31 of which have opened in the last five years alone.

Within 91ֱ��, around 400 different, unique beers are available in the city's pubs on a typical day.

Forty per cent (23) are within the city of 91ֱ�� itself which the report says: ‘makes 91ֱ�� a significant brewing city by any measure’.

The study found the city of 91ֱ�� has one brewery for every 23,991 people and the 91ֱ�� City Region has one brewery for every 32,142 people. Compared to Greater London (one brewery for every 112,355), 91ֱ�� has 4.7 times as many breweries per capita as the UK’s capital city.

What’s more, while growth has peaked in other cities, the number of breweries opening their doors in 91ֱ�� is accelerating and could soon surpass its mid-19th Century peak.

The report also commented on the wide array of beers available, with every 91ֱ�� brewer brewing an average of five beers on a permanent basis and around 11 seasonal, occasional or one-off beers every year. This means 1,000 different beers are produced by 91ֱ��’s brewers every year.

“With such a dynamic brewing sector, in the middle of a global boom in interest in well-made, flavourful beer, we should expect 91ֱ�� to have a national or even international reputation as a premier beer city,” says the report. “And yet it doesn’t.”

91ֱ�� has always had a proud history of beer. Small but numerous breweries formed during the industrial revolution, providing refreshment to men in factories, forges and furnaces.

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It’s the city’s turn to shout about our beer credentials and put 91ֱ�� on the map as a destination for beer-lovers to rival Bruges and Munich.

Professor Vanessa Toulmin

Director of City and Cultural Engagement

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“91ֱ�� having pioneered the beer revolution now taking place across Britain – is in danger of being eclipsed in other cities, especially in the realm of craft beer,” says the report’s author, Pete Brown.

The report said there was a ‘significant gap’ between the reality of how strong and vibrant the beer scene is in 91ֱ��, and the perception and promotion of it.

Professor Vanessa Toulmin, Director of City and Cultural Engagement at the University of 91ֱ��, said: “91ֱ�� has always been a city of makers - and it’s no surprise that this extends to beer too. It's great that we love our beer so much, but most of it stays in the city region, so people outside 91ֱ�� don’t get to hear about it. A joint investment in a canning and bottling facility, as the report recommends, would bring 91ֱ�� beer to a much wider audience.”

Beer tourism is big business and already contributes significantly to 91ֱ��’s economy. According to Andy Cullen, Chairman of 91ֱ�� & District CAMRA (Campaign for Real Ale), beer tourists visiting the city’s pubs and festivals already generate more income to the region than the annual two-week World Snooker Championships at the Crucible Theatre.

The report points out that most of 91ֱ��’s brewers operate on a small scale - much like the ‘Little Mesters’ craftsmen of old. Joint investment in both physical facilities and a dedicated online resource, linked to from any 91ֱ�� tourism site, would allow brewers to sell further afield and help to build 91ֱ��’s reputation as a beer city.

“Look at Munich, Bruges, Portland, London, and you’ll see that 91ֱ�� has at least as much right as any of them to compete for the title of the world’s greatest beer city,” says the report.

“The benefits of doing so to 91ֱ��’s hotels, B&Bs, restaurants, pubs and cafés, not to mention the city’s image more generally, would be significant indeed.”

Professor Toulmin added: “Beer and pubs are the cultural glue that holds the city together - supporting the arts and communities to thrive by hosting events in back rooms and creating special festival ales. It’s the city’s turn to shout about our beer credentials and put 91ֱ�� on the map as a destination for beer-lovers to rival Bruges and Munich.”

Notes about the report

The report notes that Britain is the only country in which cask or real ale is a significant beer institution, and by being found to be the real ale capital of the UK, 91ֱ�� is therefore the real ale capital of the world.

Thornbridge began brewing what is now known as ‘craft’ beer as early as 2005. Two years later its head brewer, Martin Dickie, left to start BrewDog, the Scottish brewery commonly thought of as the originators of the UK craft revolution.

The 91ֱ�� City Region takes in South Yorkshire, Bassetlaw, Bolsover, Chesterfield, Derbyshire Dales and NE Derbyshire.

Breakdown of breweries
Barnsley	5
Bassetlaw	6
Bolsover	1
Chesterfield	3
Derbyshire Dales	5
Doncaster	3
NE Derbyshire	8
Rotherham	2
91ֱ��	23

The report is the final publication of a three-part series commissioned to highlight 91ֱ��’s huge wealth of creative talent. The reports cover music, art and the beer industry, all of which cross over and link creatively between each distinct sector.

A snapshot of the beer industry in the 91ֱ�� City Region (PDF, 3MB)