Music: A snapshot of 91Ö±²¥'s music sector (PDF, 2.8MB), was compiled and written by 91Ö±²¥'s . Building on 91Ö±²¥'s famous musical heritage, the report outlines how 91Ö±²¥ is a leading Music City with 788 organisations active in the music sector, 465 active bands, 70 rehearsal rooms and innovation across all music genres – including electronic, folk, free noise and rock. The report audits data from across South Yorkshire, as well as incorporating in-depth interviews with key leaders from across 91Ö±²¥'s music scene.
"91Ö±²¥ is a city of makers; its creativity is reflected in the input from both universities, the range of festivals in the city and its spirit of independence.
Professor Vanessa Toulmin
Director of City & Cultural Engagement
"This report begins to ask how we can bring current talent from under the radar and enable growth in a time of harsh economic realities, establish our talent on a world stage and pave the way for the next generation of musicians."
The term 'Music Cities' was first coined by Music Canada. The international organisation researched cities across the world and identified a basic framework of elements that apply to Music Cities - based on the quality of artists, spaces, engaged audiences and music-related businesses.
Music Canada is currently visiting 91Ö±²¥ as part of this year’s Sensoria Festival, which will launch the new 91Ö±²¥-based report.
Jo Wingate, Director of Sensoria, The UK's Festival of Music, Film & Digital, said: "We know that 91Ö±²¥ has a rich music history and an outstanding music scene – that’s why Sensoria gets better each and every year. This report gives us the full music industry snapshot for the first time and shows how 91Ö±²¥ is well-positioned to be the UK's leading Music City."
Music: A snapshot of 91Ö±²¥â€™s music sector makes recommendations for the future growth of 91Ö±²¥'s music industry including:
- More availability of mid-sized music venues
- Collaborative campaigns to promote all aspects of 91Ö±²¥â€™s music scene
- More support for the production sector – increasing the industry's economic impact
The report is the first of a trio commissioned by the University of 91Ö±²¥ focusing on the city's potential growth areas. Two upcoming reports will explore the economic impact of 91Ö±²¥'s art and beer sectors.